17 tips on how to collect phone numbers for SMS marketing.
17 tips on how to collect phone numbers for SMS marketing.
Blog Article
There’s one thing getting in the way of success with SMS marketing. Numbers. We’re talking customer phone numbers, of course.
Building a solid database of customer phone numbers is a critical step in any text-based marketing program. And the good news? It’s easier than you think. In this guide, you’ll find a huge range of tips and tactics on how to collect phone numbers for SMS marketing.
Before you get started, keep these things in mind.
There’s no point in collecting every phone number under the sun if the people behind those numbers don’t fall into your target demographic. Think about your ideal audience and hone your strategy accordingly.
A good place to start is in looking at your existing customers. Get to know their needs and interests. For example, if you sell outdoor Belgium Phone Number List adventure gear online, then you’ll know your target audience is likely to be fit and healthy young adults who love a little adrenaline on their weekends.
Know the laws: Make sure you’ve got consent.
In many jurisdictions around the world, you need your customers’ consent to collect their number from you. In other words, you can’t just take their number from a form they’ve filled in on your website and use it to blast out promotional messages to them. Instead, you need to explicitly ask for permission.
In Australia, for example, some strict rules apply when sending text messages for business purposes. You can brush up on the basics of these opt-in and opt-out rules here. Make sure you understand the rules that apply to the areas you’re sending in.
Know the etiquette: Don’t spam people
By sharing their mobile number Cell Phone Number Listing with you, your customers are putting their trust in you. With this in mind, you must always:
- Include options for customers to opt-out
- Guarantee privacy of your customers’ details
- Promise you won’t spam your customers – and stick to it
- Make sure your SMS messages offer some value
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